And quite a few of them.
Our Global Strategic Communications (GSC) Creative students have been busy, taking home prizes across the industry. Take a look the recent winners:
Furry Type
Subject: Typography
Team:
Art Direction – Poornima Verma
“Furry font showcased my obsession with fur! It’s totally versatile and perfect for brands that love pets, schools, and even cafes that welcome our furry friends. I started with the letter F and couldn’t stop – each letter was more fun to create than the last! This font was made out of pure passion and creativity, not for any particular client.” – Poornima Verma
Award:
Graphis (PLATINUM)
The Final Frontier
Subject: TIME Magazine
Team:
Art Direction – Justin Alcala
Copywriting – Michael Spaccaferro
“The most important part was conceptualizing what it meant to claim something that’s impossible to own. By using the American Flag, we symbolized the government laying claim to bodies both domestic and celestial.” – Justin Alcala
“We wanted to ensure our message was unmistakably clear and doing right by all women. Standing with women is the only way to make a change.” – Michael Spaccaferro
Awards:
CLIO (GOLD)
The One Club Awards Miami: Print (MERIT)
The Social Detach
Subject: Netflix
Team:
Art Direction – Poornima Verma
Art Direction – Andrea Gomez Molano
Copywriting – Morgen Nudel
People are becoming more and more addicted to their phones and social media, and don’t have plans to stop. This is a detriment to everyone, especially young kids who are the most impressionable. The Netflix film The Social Dilemma explains the mechanisms behind your algorithm and the psychology behind social media. The campaign aims to drive consumers not only to watch The Social Dilemma on Netflix, but to also address the problem.
Awards:
ADDYS (GOLD)
ADDYS: Outdoor & Transit Advertising (SILVER)
ADDYS: Integrated Advertising Campaign (SILVER)
exbay
Team:
Art Direction – María Gálvez
Copywriting – Ander Perez
Copywriting – Guido Gonzalez
Strategic Planning – Genesis Garcia
“It’s much harder to move on when our ex’s still take up space in our minds and our closets, yet two out of three people hold on to their ex’s clothes after a breakup. So eBay, as the self-described ultimate source for pre-loved items, will help Gen Z move on by selling the physical remnants of the past.” – Ander Perez
Awards:
ADDYS (SILVER)
Graphis (GOLD)
Safe Vibes
Team:
Copywriting – Lisa Fernández Miller
“After what happened in Astroworld, where ten people died and hundreds were injured, we realized severe measures must be taken at future events to prevent this from happening again.
We created Ultra Music Festival bracelets to help distressed or injured people during the event.
These are linked to the ULTRA app and include GPS location, reacting lights, and an emergency button. If a person needs help, they can press the hidden emergency button on the bracelet to automatically send an exact GPS location for paramedics and police to respond. While this happens, the bracelets of people around the person in danger will change to red and the whole crowd to blue to help everyone realize someone is in trouble and can easily be seen.” – Lisa Fernández Miller
Award:
Muse (SILVER)
Toilet Chronicles
Subject: Charmin and Penguin Books
Team:
Subject: TIME Magazine
Team:
Art Direction – Justin Alcala
Copywriting – Ander Perez
Reading print has been replaced with the convenience of audio books, e-readers, and social media. Now, only 12% of us read print daily. But you know what we do daily? Go to the bathroom. For National Reading Month, Penguin partnered with Charmin to make reading print part of our daily routine, by turning the 75 hours a year we spend on the toilet into 75 hours spent reading.
Awards:
ADDYS (BEST IN SHOW ATLANTA)
ADDYS (GOLD + BEST IN SHOW ATLANTA)
Graphis (GOLD)
Want to learn more about the Global Strategic Communication Creative Program? Click here
