We are proud to announce Dr. Sigal Segev, Associate Professor of Advertising at the Florida International University School of Communication, was recently elected to serve as President-Elect for the American Academy of Advertising (AAA).
Dr. Segev has been an active member of the AAA for more than 10 years and served as Vice President of the organization from 2021 to 2022. She also served as a member and then Chair of AAA’s Research Committee. She will serve as President-Elect until March 2024, where she will assume the role of President.
Dr. Segev’s work has been published in the Journal of Advertising, the International Journal of Advertising, the Journal of Business Research, and the European Journal of Marketing, among others.
The AAA is a leading organization dedicated to fostering advertising research and education as well as providing a forum for the exchange of ideas among academics and professionals.