Exceptional Alumni: Matthew Abad, Senior Account Executive at Royal Caribbean Cruises


Since graduating from Florida International University in 2014, Matthew Abad has been nothing short of a game–changer when it comes to mass communications and marketing.  Matthew started his journey in the field interning at an advertising firm and from then, he diversified himself as not only a killer media expert, but also as an independent film producer and podcast creator for film and TV enthusiasts. Below, Matthew tells us more about his experience after graduation.

Name: Matthew Abad

Degree Earned and Year Graduated: Bachelor’s in Arts in Communication Arts, August 2014

Job Title/Company: Senior Account Executive of International Media at Royal Caribbean Cruises

How has FIU Helped you get to where you are today in your career? FIU taught me vital lessons in communication and helped me cultivate relationships.

What path did you take to attain your current career? I began interning at an advertising agency in Coral Gables, FL named Republica. I then worked my way up from a freelancer to a full-time digital media coordinator after graduation.

What’s been the coolest thing about your job so far? The coolest thing can see the direct product of my work by the amount of business I bring to the table. Specifically, in regard to direct return on investment (ROI).

What does a typical day for you look like? A typical day for me consists of massive amounts of collaboration, communication, and analytics.

How does your job connect back to your coursework? A class that I draw upon on a daily basis is Non-Verbal communication. A lot is communicated and conveyed in non-verbal behavior before anything is even said.

What advice do you have for students interested in a career in Communication? The advice I would give to students starting in Marketing is to try everything. Work at startups, agencies, corporations, and everything in between. That’s what I did. And as a result, I’ve continued to grow and learn beyond the classroom.

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