Sofia Osorio graduated from the FIU Miami Ad School GSC Creative Masters – Strategy Track in Fall 2023 and did her internships at David Miami. After that, she was hired as an Associate Strategist at David’s Colombia office and has worked on some inspiring campaigns:
- Coca-Cola-Frame the Magic (shortlisted at Canes)
After graduation, her degrees and experience have opened major opportunities of personal and professional growth. Adjusting to agency life has been a challenge due to its fast pace, but she’s learned to trust herself and rise to the occasion. According to Sofia, “in strategy, trust is crucial. You want the client to trust that you understand what they want for their business, other teams to trust in your brief and your opinion, and your department to trust that they’ve made the right choice by giving you a seat at the table”. To keep her emotions in check and to be proactive, Sofia regularly practices a few things:
Reading and writing!!! There’s nothing like a good book to help you disconnect from the chaos for a bit.
Keeping up with Pop Culture. From podcasts to YouTube videos, to endless TikTok scrolling, being at the pulse of culture is almost required in advertising.
Keeping great company. It’s such a joy to collaborate with incredibly talented people and to create something amazing together, you must step away and enjoy life beyond the office.
Her ultimate advice is “What feels urgent at work doesn’t have to carry over into our personal lives. Work on life/work balance to maintain your sanity.”
Connect with Sofia on LinkedIn.
