GSC Creative Track Spring 2024 graduate, Mariel Hernandez from Bolivia, completed her Master of Science in Mass Communication degree from FIU along with a diploma specializing in Art Direction from Miami Ad School. She has been making waves in the industry of advertising with an unconventional approach to communication challenges. Mariel’s creative journey is highlighted by award-winning projects such as “Sounds of Pleasure” and “SexyNesters”, where she was recognized by multiple awards.
- GOLD Student Product Design
Sexy Nesters- Micaela Cedillo, Mariel Hernandez, & Alina Stopello
Inspired by the insight that sex-related products and discussions predominantly target Millennials and Gen Z, Mariel and her team sought to celebrate the sexual possibilities for empty nesters. The project aimed to transform everyday moments and ordinary objects into a journey of “Sexploration.”
https://museaward.com/winner-info.php?id=229529
- SILVER Student Product Design
Sounds of Pleasure
Micaela Cedillo, Mariel Hernandez, & Alina Stopello
A groundbreaking product developed for the brand Lelo. It is a sex toy with custom vibration patterns controlled through an app, designed to redefine communication in bed, especially for the deaf and hard-of-hearing community.
https://museaward.com/winner-info.php?id=229527
Advancing Through the AdFellows Program
Advancing Through the Adfellows Program: Following her graduation, Mariel’s talent and dedication opened an opportunity to join “Verizon’s Adfellows”, a fully immersive 8-month program based in New York. Participating in the program offered her real-world experiences through rotations across multiple organizations such as Verizon, American Express, Disney, Kellanova, Deloitte Digital, Leo Burnett,and McCann.
Giving Back and Inspiring the Next Generation
Beyond her professional achievements, Mariel is actively involved in volunteer work. She is an active member and volunteer of The One Club for Creativity Miami and Circulo Creativo USA. Her experience have inspired her to establish her own Circulo Creativo in Bolivia, her hometown, to drive creativity and excellence in the Bolivian advertising industry while raising the quality standards. Mariel’s journey is a testament to her creativity, dedication, and visionary approach.
Check Mariel’s portfolio at www.marielhernandez.com or connect with her on LinkedIn.
