College of Architecture + The Arts

Florida International University
College of Architecture + The Arts

Modesto A. Maidique Campus
Paul L. Cejas School of Architecture Building
11200 SW 8th Street Miami, Florida 33199

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Student Leadership Series: BOLD President Valentina Lara

My name is Valentina Lara, and I am the president of BOLD!, FIU’s student-run communications agency. We give our students the opportunity to work as account executives or on different teams with real-world clients to give them internship experience without the crazy internship hours. Whether you are a creative, social media maven, marketing, advertising, journalism or public relations major, our club gives all students the opportunity to learn and grow within the communications industry.

What is your major and why did you choose it?
I am majoring in public relations. My passion for writing and people skills led me to decide to study PR. Although I didn’t exactly know what I wanted to do when I first started studying (at FIU), I knew that with my strong people skills, combined with my passion and determination to network and be involved within the industry, PR was the perfect career path for me.

What inspired you to get involved at FIU?
I was born in Barranquilla, Colombia and moved to Miami as a toddler. Attending a mostly commuter school motivated me to get involved on campus and within Miami’s communication industry. I started my first internship my freshman year of college and had been working within the industry ever since. I decided to specifically get involved with BOLD! because I loved the idea of growing my network and meeting students who were also passionate about the industry.

How has your major helped you in your involvements?
As a PR major, I have pushed myself to get out of my comfort zone. This helped push me towards joining a club like BOLD!.

Have there been any professors/staff members that have solidified your decision to pursue your major and/or involvements?
My mentor and BOLD! Advertising Director has helped me within my professional and collegiate career. From advice on press releases and creative workshops to helping me connect with potential internships, Lily has pushed me to be the best communications PR professional I can be.

What piece of advice would you give Freshmen who are deciding what career path to follow?
My advice to freshmen who are deciding what career path they want is that it’s okay not to know right away. Sometimes it takes feeling completely lost to truly find your passion. Even as a senior, I’m still not sure about my definite plans after graduation, but I do know that I love PR and that I have the dedication and ambition to make an impact within my career path. I advise that you get involved in whatever way you can, whether that’s a club, internship or mentor program. If you decide you want to work in the communications industry but aren’t sure exactly what to do, apply to different internships. Interning is the perfect opportunity to get to know what you like and don’t like. Never be afraid to ask questions and network with professionals who are already in the field!

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