College of Architecture + The Arts

Florida International University
College of Architecture + The Arts

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Exceptional Alumni: Chantal Josephy Sr. Manager of Demand Generation at American Express

Chantal Josephy started out at FIU studying Communications and Public Relations but she quickly realized she could use her killer eye for detail and head for data elsewhere. She sought opportunities where she could blend creativity with her passion for data and she’s been able to make a name for herself at American Express as the Senior Manager of Demand Generation.

While everyday for her at American Express is something new, she uses her strong background in public relations to get the job done.

Name: Chantal Josephy

Degree/Major, Year Graduated: B.S. Mass Communications & Public Relations, 2013

Job Title/Company: Sr. Manager of Demand Generation at American Express

How has FIU Helped you get to where you are today in your career?

As an undergrad student, I studied PR, hospitality, and graphic design. All of my coursework primed me to have a keen attention to detail and a carefully crafted method for communicating. Most importantly, FIU prepared me for the real world by ingraining flexibility into my DNA.

What path did you take to attain your current career?

As a student, I set out to work in Public Relations. It only took one summer internship to better understand my strengths and attraction to data. From there – I hunted for the opportunities where creativity and data intersected. From a PR and messaging perspective, I have found it extremely fascinating to translate the needs, behaviors and expectations of customers to businesses – and in reverse filter down complex products props to consumable messages.

What’s been the coolest thing about your job so far?

I love my job! I get to work with top talent everyday, and I see my work directly impact the bottom line.

How does your job connect back to your coursework?

I reflect on my core PR coursework when I am writing creative briefs, memos or have to create deck from scratch. I keep headlines and subject lines interesting and consider all of my angles.

What does a typical day for you look like?

Meetings, meetings, meetings – decisions! I think there are three pillars to my day. I’m constantly investigating the latest marketing technology, meeting with our analytics crew to dissect results, and communicating externally to customers and internally to partners. However, no two days are the same.

What advice do you have for students interested in a career in the Communications field?

Always be willing to learn something new. Investigate your strengths and weaknesses. I highly recommend Strength Finder 2.0 if you’re not sure how to get started.

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